1. Meeting the eligibility criteria for this RFP
2. Responsiveness to the goals and objectives of this RFP
3. Clearly defined theory of change for the proposed scope of work
4. Demonstrated commitment to the Foundation’s priorities for the RFP, as described in this document
5. Potential for scale and sustainability of impact
6. Organizational capacity for success
7. Opportunities to better leverage other resources (financial or otherwise) or community assets
8. Other considerations, such as geographic distribution or target populations of awards
Programmatic Questions: Questions regarding the intent of this RFP or applicant eligibility may be directed to: Kim McPherson, Senior Program Officer, firstname.lastname@example.org.
Technical Submission Questions: Technical questions related to the online application submission may be directed to Vanessa Rocha, Grants Coordinator, email@example.com.
St. David’s Foundation seeks the qualifications of experienced communications firms through this Request for Qualifications (RFQ) to rapidly design and implement a non-partisan, factual, and action-oriented campaign that is grounded in messaging evidence during the 2019 Open Enrollment period (OE 6). This campaign is a core element of the Foundation’s focus area to increase the rate of insurance coverage in the five county Central Texas region (Bastrop, Caldwell, Hays, Travis and Williams counties), and will amplify the Foundation’s belief that insurance is a key tool for population health improvement.
The envisioned campaign would use social/digital media and influencers, and may include traditional media, to reach residents in Central Texas communities with high uninsured rates. A successful campaign would 1) convey factual information to mitigate consumer confusion and 2) provide audiences with practical information about existing resources for signing up/renewing health insurance coverage.
No incumbent nor a preferred vendor has been identified by the Foundation. The ideal candidate will have experience with ACA enrollment communications from a prior Open Enrollment period while remaining tapped into evolving national ACA messaging research. Prior ACA work in a Federally Facilitated Marketplace state or region is a plus. The ideal candidate will have experience reaching and communicating with diverse audiences, including Spanish speaking audiences. Additionally, strong candidates will demonstrate savvy use of analytics to drive strategy and tactics. While knowledge of Central Texas communities is a plus, it is not a requirement and bidders from outside the state/region are welcome to submit qualifications. While St. David’s Foundation prefers to work with one lead firm, bidders may propose to subcontract with others that round out the strengths needed to implement a successful campaign. Both non-profit and for-profit communications firms are welcome to apply.
The project is on a rapid timeline of approximately four months, including planning and final reporting.
By February 15, 2019: Debrief and reflection meeting in-person or by videoconference
Senior Program Officer, Health Insurance Enrollment and Use
St. David’s Foundation